（Business School, Zhengzhou University）
Abstract: Rural water is one of the important content of construction of new village and harmonious society. At present, rural water safety is the most concerned and most urgent problem. An investigation of 1571 farmer households shows that evaluation on the supply effects of rural water is relatively high. The overall probability of “very good” and “good” is 74.87%, of “badly” is 1.99%, and of “not good” is 9.09%. The result is linked to the farmers’ heterogeneity. In this paper, ordered logistic model is adopted to analyze the factors that could influence the evaluation result of rural water supply effect. Supporting degree of policy, farmers' evaluation of town government, whether the water could be up to the needs of life, how water change, comparative advantage are drawn as the key factor that influence farmer households’ evaluation on rural water supply effect. Other factors such as village type, distance from the county, sex, age, educational level, farmer households’ participating satisfaction degree, source and quality of drinking water are also identified as noticeable elements to significantly influence households’ evaluation result. The paper proposes policy strategy to promote the supply effects of rural water from promoting the supply level, producing leading function of the government, guidancing and encouraging farmers to actively participate in the rural water, and targeting selection the supply mode.
Key Words: Rural Water; Farming Households on Different Income Level; Supply Effect; Ordered Logistic Model