Luo Ying, Shen Jun and Tang Ting
(Institute of Quality Development Strategy, Wuhan University；Coordination Innovation Center for Macro-Quality Management in Hubei Province)
Abstract: Through the case study of “Everyday 315” of China National Radio, the prize-winner of Social Organization Award of 2014 "Wangli Cup", we empirically find that persistent concerns, high social prestige and considerable commercial interests will encourage the medias to take participate in protecting consumer rights. And it will produce some positive effects: compensating the inefficient and inadequate of formal governance mechanisms and accelerating the decreasing of inferior products; Strengthening consumers’ dominant position and effectively helping consumers to solve disputes; forming an effective incentive and restraint for the enterprises through the spillover effect of corporate reputation. To further develop the governance capabilities of media supervision in our transition period, we should establish legally binding mechanism, media and consumer co-promoting mechanism, the convergence of mechanism between media and administrative intervention, media and corporate reputation mechanism and so on.
Key Words: Quality Management; Media Governance; Consumer Protection; Cooperative Governance