Analysis on the Optimal Effort Levels of the Firms and the Consumers for Food Safety: Based on Different Relationship of the Food Safety Measurements of the Firms and the Consumers-质量院英文网
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Analysis on the Optimal Effort Levels of the Firms and the Consumers for Food Safety: Based on Different Relationship of the Food Safety Measurements of the Firms and the Consumers

April 7, 2016

Fei Wei

(School of Economics, Dongbei University of Finance&Economics;Center of Econometric Analysis and Forecasting, Dongbei University of Finance & Economics)


Abstract: The food firms and the consumers are the subjects of food safety supply and demand, and they take different measurements of food safety with the typical relationship such as the substitutable relationship and the complementary relationship, which affect their decision on the food safety efforts. The optimal effort levels of food safety and their influencing factors are analyzed by the stackelberg game models with the firms as the leader and the consumers as the leader for reference, in order to supervise the behaviors of the subjects of food safety supply, and incentive the consumers to make the measurement of food safety.


Key Words: Food Safety; Effort Level; Firm; Consumer; Substitutable and Complementary


Address: http://www.hgzlyj.com/manage/images/image/20150713104958_2626.pdf